Dennis Beson

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Dennis Beson, has been assist­ing businesses with their company needs in the fol­lowing areas: Soft Skills, Customer Service Training,  Business Consulting,  and Contract Labor Supply.

Dennis Beson, a 1992 graduate of Michigan State University is experienced in all facets of sales. He has worked as a Sales Representative, Sales and Service Manager, and business owner of New Edge Technology.

Dennis’s new book  My Customer, My Co-Worker, draws from his 18 years building an excellent sales and customer service reputation, which based on one solid principle; Treat the customer as you would want to be treated. The program focuses on three principles that over 250 businesses surveyed told us were lacking in their employees: “Reliability, Positive Attitude, and Good Communication Skills”.

Dennis offers customized training based on several perspectives of the company; employee, management, and ownership. Great Lakes Bay Michigan Works was so impressed with one of the training programs written by Dennis Beson that they incorporated it into their standard curriculum.

Dennis Beson uses a unique combination of on-the-job experiences and real life situations to create a fun, stimulating, and motivational train­ing seminar. Each training seminar is fitted to the specific needs in your company. He consults with your company to collect information about your busi­ness and focuses on your desired results to improve overall company productiv­ity and efficiency. Customer service skills, soft skills, and interoffice relations are his specialty.

Training and Consulting Topics

  • Building Relationships
  • Customer Service
  • Communication
  • Disc Certified

Training is customized to meet the needs of the company based on employees, management, and ownership.


“We are using the New Edge Technology customer service program across the state of Michigan to im­ prove the soft skills of our team members. Our goal is to take customer service to the next level.”
- Joe Torrence, Senior VP, Director of Human Resources, Chemical Bank

“Training of customer service improved our staff’s treatment and attitude toward all of our customers and each other. We continue to use the techniques Dennis taught us, and look forward to additional training. I encourage any company who has a customer or staff to consider Dennis’ service. His training pays back huge returns in customer loyalty and service.”
- Mike Zelley, President of The Disability Network in Flint, MI

“Sometimes we assume (i.e. think we can read minds) people understand the importance of basic cus­ tomer service conduct in the business world….WRONG! Dennis Beson of New Edge Technology retrains and reinforces individuals with a back to basics philosophy on quality customer service.”
- Marv Pichla: Director - Michigan Thumb Works Marlette

“Dennis Beson presented to our high school students on the topic of social responsibility in the work­ place. The student evaluations were consistently positive - which is something you don’t always find from teenage criticism! Our organization was extremely impressed with the outcome of the day’s events, thanks to New Edge Technology”
- Karen Mazur: Muskegon / Oceana Michigan Works

“I attended the “Why Customer Service is Essential to your Business Seminar at The Great Lakes Busi­ ness Expo. Dennis Beson provided the seminar for the group and it was very good! He did a wonderful job of presenting the information in an entertaining sort of way that everyone could understand.”
- CarolRoshy: IT Systems Manager, Yeo and Yeo, Saginaw, MI


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