William Kendy

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William Kendy is a freelance writer and columnist, consultant and speaker specializing in marketing, advertising, sales, customer service and management. He has written over 500 articles and columns for magazines including Advertising AgeSelling Power,Sporting Goods Business, Fishing Tackle Retailer, Shooting Sports Retailer, Crain’s Detroit Business, SHOT Business, Stores Magazine, Garden Center and others.

Bill has an extensive background in the direct selling of intangibles including advertising (newspaper, magazine, cable), exposition booth space management and sponsorships. He has presented on topics related to advertising, marketing, retail sales and worked with many media styles. His selling seminars at the ICAST show (American Fishing Tackle Association), the SHOT show (National Shooting Sports Foundation), the NACS show (National Association of Consumer Shows) and others have won him solid recognition in the world of advertising.

He is a working advertising consultant and media planner/buyer, a recognized authority on co-op advertising and has conducted outbound selling seminars for a number of companies including ESPN Outdoors. With 30+ years working in marketing and sales, Bill educates with his war stories and professional successes from real-life experiences. His webinars and training videos provide great practical examples for learning.


  • Selling to “Newbies” to Create Life-long Customers
  • Advertising – All Media Types
  • Creating and Staying With An Advertising Budget
  • Monitoring and Measuring Your Advertising Dollars
  • Employee Engagement
  • Co-op Advertising
  • Low and No Cost Marketing
  • Retailing Sales and Strategies
  • Creating Lifelong Customers
  • Accessorizing the Sale
  • Why Customers Buy
  • Listening to the Answers You Get From the Questions You Ask
  • Selling to Personality Types and Generational Differences
  • Dealing With Unhappy and Difficult Customers
  • Business Plan Writing
  • Cause and Effect Selling

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